Book Promotion Video Ideas
TikTok videos are great to repurpose as Reels for Instagram or as Shorts for YouTube. Or consider linking to them in your email newsletter or sharing them on your other social media platforms https://wedoweb.org/table-games/baccarat/free/. You might gain some new followers in the process.
Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.
In conclusion, TikTok is a powerful marketing tool for authors looking to promote their books and engage with readers. With its massive user base and unique features, TikTok offers authors a platform to showcase their personalities, creativity, and writing skills. By following the best practices and avoiding common mistakes, authors can leverage TikTok’s potential to grow their following and increase book sales. With a variety of content ideas and examples at their disposal, authors can create engaging TikToks that will attract new readers and keep current ones interested. As social media continues to play an essential role in book marketing, TikTok provides a new and exciting way for authors to connect with their audience and share their passion for writing.
Book Promotion Ideas for Authors
84. Encourage reader-generated content (fan art, reviews). Don’t shut down fan art. If you see fan art you like, reshare it on your social media channels! Promoting your fans will create a more loyal readership, and is great for book marketing, too.
52. Pitch your book to book review bloggers and websites. Look up some popular book review websites and write to them about your book. If you explain a bit about it and yourself, and see if they will review your book if you send them a free copy.
An example: If you’re writing a recipe book, the ideal moment is during the holidays when people are trying new recipes and cooking at home a lot. Launch your business book during the graduation season when graduates are looking for ways to earn money.
25. Use compelling subject lines to increase open rates. Words sell. It’s a fact, or you wouldn’t be an author. Craft the subject line of your emails like you would the hook of a story. You want that email opened STAT!
40. Share excerpts from your book on various platforms. Find a riveting (but spoiler-free) section of your book to share on social media platforms. This is an easy book marketing option. Hook them with the excerpt and they will want the whole book.
Book Launch Promotion Ideas
To select the right platform, think back to where your target readers and other potentially interested parties hang out. For example, if you’ve written a book about energy trading, most of the relevant discourse will probably happen on Twitter. But if you’ve written a lifestyle or home improvement book, Instagram and Pinterest will be your weapons of choice.
Partnering with local businesses for your book launch can create a vibrant, community-centered event that benefits all involved. By joining forces with establishments like cafés, bookstores, or galleries, you tap into existing customer bases and create a unique experience that goes beyond a typical book signing. This approach not only supports local businesses but also positions your book within a broader context of community engagement.
First off, you’ll want to consider the overall market for your book. You can evaluate this by searching for your book’s primary keyword on Amazon to see how many results show up and how well those books are selling. For example, if you’d written a book on smoking cessation, you might search “how to stop smoking” in Amazon Books. You’d then look at the Best Sellers Rank (under “Product details”) of the top results.
Note that Amazon’s “Look Inside” feature does not allow you to select which pages readers can see, so by default, your sample chapter on Amazon will have to be your first chapter. However, you can always polish up another chapter to use as a sample on your own website, or even as a lead magnet for your mailing list.
Your book description, the second thing readers will see after your cover, is another key marketing factor. Make it snappy, with a focus on your hook (aka that thing that sets you apart). This isn’t a place for a detailed synopsis; the goal is to leave readers wanting so they actually read your book. Check out our post on how to write a book description that sells to learn more.
Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.